For Friends was born from an authentic need: to create something that did not exist , a garment capable of telling a story of identity, personality, and style without imitating anyone.
Not just any shirt, but a distinctive mark. The brand represents the union of creativity, music, and fashion, transforming each piece into an extension of the person who wears it. The essence of For Friends is summed up in a simple and powerful concept:
The Vision
The vision of For Friends is to become an international point of reference for Italian sartorial uniqueness. A brand that does not follow trends, but inspires people around the world to express themselves through rare, creative, and high-quality garments. The goal is to build a global community where fashion, music, and identity meet and generate new languages, new connections, and new lifestyles.
The Mission
For Friends creates limited-edition, Made in Italy tailored shirts, designed to stand out in everyday life as well as in special moments. Each collection is born from research, craftsmanship, and creative vision, with the aim of offering those who wear it a unique, rare piece crafted down to the finest details. The brand’s mission is to transform the purchase into an experience, the shirt into a symbol of identity, and style into a personal language.
Rare. Iconic. For you.
Two Brothers
Antonio and Lorenzo are two brothers who grew up with the same attitude: always seeking originality, in music as well as in fashion. Lorenzo, a DJ, wanted a garment that fully represented him—something able to stand out during his nights out and in everyday life. Antonio, a creative, blends styles, cultures, and visions shaped during his years in Amsterdam. Together, they transform this energy into a brand that speaks of authenticity, identity, and expressive freedom.
The Origin
For Friends was born from a spontaneous gesture: the need to create a shirt unlike any other. The first creations, handmade in Italy, immediately caught the attention of friends, who recognized their uniqueness and energy. What began as a personal need became a shared project. What began as a special garment became a movement.
For me, for you, For Friends.
